KrisShop

1.7 million impressions, 7,000 increase in Facebook and Instagram followers. Our Approach: Aside from the launch of the KV and adaptations across all social channels, the execution included 2 x FB Live sessions hosted by local celebrities/ personalities including Charmaine Yee, Jamie Yeo and Rozz. The content angles for both FB Live sessions were also varied, with one focused on tactical and sales promotions and the other focused on content angle of food pairings with wines with the Call-To-Action back to krisshop.com for Wines sales. We saw successful conversions through the FB Live Sessions. Social media engagements included a range of IGS gamification series as well as brand focused filters to further enhance brand recall. The KV was also amplified via ATL with bus stop ads.