Nike Air Max Week

THE AIR MAX DN UNLOCKS UNREAL MOMENTS IN SINGAPORE. In the Unreal Studio, 4 Maxximalists collaborate on the Dn in unique ways: Polina defies gravity, Jaye tackles inner demons, Dawn materialises imagination, and See Min expresses creativity. Each showcases how the Air Max Dn yields diverse expressions of the Dn at their workspace. Visitors to the Unreal Studio are encouraged to interact with each of the Maxximalists at their workspaces or through their workshops, in order to get the full experience of what each of the Maxximalists have developed for Dn.  After they’ve completed journeying through the Unreal Studio, visitors are invited to enter the Unreal Dner via a Dn portal - this portal being the culmination of the Maxximalists works that has allowed a Dn portal to be created, transporting visitors inside a Dn world where the Unreal Cafe is situated. To celebrate Air Max Week alongside creating a store brand moment in the new Nike Orchard store, Studio 155 collaborated with 4 Nike maxximalists to curate an art-focused AIRMAX store experience. As visitors enter the Unreal Studio, they will first encounter a gravity-defying photobooth by Polina, where they can get their personal ID to travel through the Unreal Studio. Visitors continue to the next Maxximalist Jaye's station in the Unreal Studio, they will test their willpower – and they get to experience how the Air Max Dn is a powerful tool for one to defeat their inner demons in the Hydra sound zone. At the highest point of Unreal Studio, visitors are transported into a mindscape. In this space, visitors can test the bounds of their creativity, and experience what it’s like to be in a creative’s imagination - Air Play by Aeropalmic. After visitors experience the 3 stations across the levels, they are invited to enter the Dn portal that leads them to the Unreal Cafe by See Min – a space where that represents how the Dn looks like. They will be provided with an unreal experience, with unreal F&B that awaits them.