Glenfiddich

Brief: To create social media buzz via a creative seeding kit as part of the Glenfiddich Experimental Series Launch  Our Approach: Taking lead from the core characteristics that make up the Glenfiddich brand and the Experimental series's embodiment of freedom and possibilities, we approached the creative seeding kit and on-ground activation in a similar vein. The maverick spirit of Glenfiddich was amplified through changing up the functionality and use of a skateboard and re-inventing it into a stool. The brand also commissioned 3 local bars to create 6 unique one-of-a-kind Glenfiddich cocktails only available in limited quantities and over a limited duration for the media tasting and eventual sale to the public.  Artist: Chris Chai